Cobalt Red

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  • Why Cobalt Red and not Cobalt Red?

    Why Cobalt Red and not Cobalt Red?

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    cobaltred
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    This is an example of The Stroop effect. In the classic Stroop task, participants struggle to quickly name the colour of ink a word is written in, when the word itself is a conflicting colour. In executive coaching, the Stroop effect can serve as a metaphor for the challenges leaders face in managing conflicting demands…